The Breitling Watch Source Forums

Hi all,
Some of you may have seen my for sale item (monbrilliant Datora). Its had 78 views but no offers

I have seen some commentary from members on the pricing level and I would like some advice please. In fact the comment is that in the US this watch can be bought new for less. If that's the case i'm going over there with a wad. I say this with some confidence as earlier this year the prices were significantly higher than here.

You might think that the US get better deals, but I'ver never bought any watch for its retail price over here. Typically I'd expect double figure reductions. In fact the watch i'm currently looking at is at 20% now and I've only made one call on it (its not a Breitling, so I don't think I've broken any rules here )

The watch i'm offering has been seen by my local AD and he has made me an offer. Knowing him quite well he explained what he would want/need to do to the watch (clean/service, etc) and he also gave me a steer on what he would put it in the window for (overheads & profit, etc). Hence my asking price. Now obviously i'd expect some negotiating, but my asking price seems (to me) to be in the ball park.

So what to do? I can just sell it to the AD, Where as if I sell it here the buyer gets the same watch, a bit less than a shop sale and I get a bit more by cutting out the middle man.

In truth the easiest option is to part ex it, but offering it here was a first time event that had the allure of reducing my cost to change. Doing the deal face to face with an AD offers no concerns to me, but trying this new fangled internet selling thing seemed like a good idea

I would like your views on a couple of things:

a) What do you think is the right price level.
b) If you had a solid offer form an AD would you bother looking elsewhere, even though you should make more in a private sale.

Thanks for looking, please be honest (but gentle) with your replies.

_________________
Montbrilliant Datora
Emergency
SOHC 46
IWC Aquatimer
Omega SpeedMaster
Omega PlanetOcean

List price per this site for the Datora is $5,400 for the head and $1,400 for the bracelet - so $6,800.

US discount is reasonably around 30% so $4,760.

At current exchange rates per Bloomberg that's GBP3,050 - significantly less than you are asking and your watch is more than 4 years old and approaching a $600 service. The link that Paul posted will give you a very accurate indication of price for the North American market, you may get slightly more in Europe.

If the AD offer is comparable then take it, but the watch will sell at the right price.

I would happily take less from an AD, in the interests of saving hassle and risk (as long as the offer isn't a huge amount lower than a private sale would net).

Others might have different views, but I find selling a bit of an ordeal, and I would rather get it done and spend my time on other things than hold out for the best price possible.

Hey, thanks for the reply. Based on its content I've given it some thought.

The UK retail price of this watch is £5,080 = £7,977
Assume 20% discount = £4,064. Or to put it another way, still £1,014 ($1,592) more exspensive than in the US.
I would add that getting 20% in the UK is not a given as many a post here will testify to.

The earlier post (Paul's) showing an e-Bay offer at $3,600 (current bid) is, based on your example roughly half price of a new US watch. Using that approach my UK model should be say £2,500 as a private sale. Now add 20% OH&P by the dealer and your at £3,000.

After that is basic negotiating, anchor & position etc. I set the bar high, get talked down, and we meet in the middle. I get a little more than selling to the dealer. The buyer pays a little less than buying from a dealer.

However your basic premise is correct. It is only ever worth what somebody is willing to pay. I'll adjust my price to suit the logic

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Montbrilliant Datora
Emergency
SOHC 46
IWC Aquatimer
Omega SpeedMaster
Omega PlanetOcean

I actually agree and have always done so. This offer here was a first for me, more of an experiment. You never know though, it might be more fun this way

_________________
Montbrilliant Datora
Emergency
SOHC 46
IWC Aquatimer
Omega SpeedMaster
Omega PlanetOcean

How much were you asking originally?

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Panerai PAM212 | Panerai Diver Strap
Panerai PAM111 | Black Croc Strap
Omega Planet Ocean | SS Bracelet
Rolex Submariner | SS Bracelet (Sold, Awaiting Funds)
Breitling Navitimer Olympus | Brown Croc Strap (Arriving)

It WAS at £3,500, now reduced in line with this thought process

Higher than the asummed dealer asking price because as stated getting 20% is not a given so the diference between the retail price and my first punt would be greater.

_________________
Montbrilliant Datora
Emergency
SOHC 46
IWC Aquatimer
Omega SpeedMaster
Omega PlanetOcean

Ah a typical UKvsUS pricing.

Good luck with your sale!

_________________
Panerai PAM212 | Panerai Diver Strap
Panerai PAM111 | Black Croc Strap
Omega Planet Ocean | SS Bracelet
Rolex Submariner | SS Bracelet (Sold, Awaiting Funds)
Breitling Navitimer Olympus | Brown Croc Strap (Arriving)

Thank you

_________________
Montbrilliant Datora
Emergency
SOHC 46
IWC Aquatimer
Omega SpeedMaster
Omega PlanetOcean

As Roff said, I know more than one AD in the US where I can get a new Datora for around $4800, with retail being $6800. Also, I do have a grey dealer who has offered me 35% off a BNIB one.

With that being said, I don't think you can only assume your 5 year old Datora, which hasn't been serviced, is only taking a 20% hit off retail.

I've been looking for a used one in the $2500 range, which I know are out there.

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Mmmmm

At the revised asking price for my watch, my offer is 41% off the retail price of a new UK watch, not 20%. (£5,080 less 41% = £3,000, ish)

My assumption is that in the UK most people will not get anywhere near 20% off a new watch, more likely 10% at best. Therefore buying mine second hand is an even greater saving against new.

We can't compare like for like as the exchange rate affects the outcome too much. Thats why I ignored the actual values above and concentrated on the percentage difference. The used US example was roughly 50% of the retail price. I have applied the same logic.


Were we to live on the same side of the pond we would most likely be discussing a deal, as it is I hope you find what you're looking for

_________________
Montbrilliant Datora
Emergency
SOHC 46
IWC Aquatimer
Omega SpeedMaster
Omega PlanetOcean

Hi,

You can not compare US to UK prices its just not a like for like market, and short of hopping on a plane you are never going to get the same prices and discounts in the UK. Its one of the things I find strange about some of the US adverts, when a seller puts CONUS on the advert, they are taking out the UK market for what would be $50 more in shipping costs, but would still be a great buyers price for us in the UK.

Still that’s another thread, back to your Datora.

To me its still on the high side, if it had been a black dial I would be offering you £2600'ish, I got my 2 year old Navi World for a similar price with an additional Breitling leather strap, private UK sale a year ago.

You sound to be putting a little too much value on what is a 5 year old watch, and if it not been serviced in that time thats a few more £'s off the value. The dealer will always have a margin he can play with, so what he is "offering" you is the price he thinks its worth plus however much of his percentage profit on the watch he is selling you, he is willing to give to you to make the deal.

Also remember that 90% of us are just window shopping, good luck with the sale and hope any prospective buyers are not reading this.

Oh and by the way, I like the way you are doing this, open and honest, cards on the table and following the rules, its a shame more people dont do that, if Roff had $10 for everytime he has to say read the rules, he would have even more great watches than the already has.

Ian

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Navitimer World, Callistino.
Omega Speedmaster Moon, Hamilton 992B, Steinhart BS LEII #2, B&R 01-92 Heritage

You better believe the next sale I post I am going to open it up to UK buyers You guys are better of buying watches in the US and paying import duties. Sounds like it's still cheaper than buying over there.

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Mmmmm

Here's your European comparison - http://www.chrono24.com/en/search/index ... TLANG=ENGB

The majority of Chrono24 watches are in Europe and being sold by dealers - so these are dealer retail prices which you should expect to negotiate from.

The age makes a difference - watches under 2 years old still have warranty left which has some value, and watches closing in on the 5 year old mark are discounted by buyers unless the service has already been performed.

Don't read anything in to this post - you can set the price you want, this is simply intended to provide additional data points.