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The marketing machine
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Author:  wessa [ Wed Dec 31, 2014 3:44 pm ]
Post subject:  The marketing machine
33 million on magazine advertising in the US alone?
How much do all the other PR stunts like the Jet Team, Wingwalkers, etc cost?

http://www.watchtime.com/wristwatch-ind ... g-in-2013/
Author:  P51 [ Wed Dec 31, 2014 8:54 pm ]
Post subject:  Re: The marketing machine
Would sponsorship be part of that ad budget I wonder? Thinking Reno. ️
Author:  wessa [ Thu Jan 01, 2015 3:05 pm ]
Post subject:  Re: The marketing machine
P51 wrote:
Would sponsorship be part of that ad budget I wonder? Thinking Reno. ️


The 33M was just magazine advertisements, the total advertising bill was just a bit under 44M so sponsorship would have been part of the additional 11M.
Author:  P51 [ Thu Jan 01, 2015 5:20 pm ]
Post subject:  Re: The marketing machine
Interesting. . Just caught up with the article. Hamilton @ 1M only. Omega @ 23M just ahead of TAG.
Author:  John in California [ Mon Jan 19, 2015 10:44 pm ]
Post subject:  Re: The marketing machine
Wouldn't think Rolex would need to advertise that much. There must be a payoff though.
Author:  Dracha [ Tue Jan 20, 2015 2:04 am ]
Post subject:  Re: The marketing machine
John in California wrote:
Wouldn't think Rolex would need to advertise that much. There must be a payoff though.


almost every sports event you see rolex banners ?

horses (polo, dressage, jumping)
golf
F1 racing
tennis
movie product placing
athletics

etc etc etc
I think without these ad's people would still buy them but less of them as they stop identifying with the brand
Author:  avantgardetime [ Sat Mar 12, 2016 5:19 am ]
Post subject:  Re: The marketing machine
And the marketing expense is tacked onto the retail price of every new watch. Someone is got to pay for all those celebrity endorsements!


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