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 Post subject: The marketing machine
PostPosted: Wed Dec 31, 2014 3:44 pm 
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33 million on magazine advertising in the US alone?
How much do all the other PR stunts like the Jet Team, Wingwalkers, etc cost?

http://www.watchtime.com/wristwatch-ind ... g-in-2013/

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PostPosted: Wed Dec 31, 2014 8:54 pm 
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Would sponsorship be part of that ad budget I wonder? Thinking Reno.

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PostPosted: Thu Jan 01, 2015 3:05 pm 
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P51 wrote:
Would sponsorship be part of that ad budget I wonder? Thinking Reno.


The 33M was just magazine advertisements, the total advertising bill was just a bit under 44M so sponsorship would have been part of the additional 11M.

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PostPosted: Thu Jan 01, 2015 5:20 pm 
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Interesting. . Just caught up with the article. Hamilton @ 1M only. Omega @ 23M just ahead of TAG.

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PostPosted: Mon Jan 19, 2015 10:44 pm 
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Wouldn't think Rolex would need to advertise that much. There must be a payoff though.

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PostPosted: Tue Jan 20, 2015 2:04 am 
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John in California wrote:
Wouldn't think Rolex would need to advertise that much. There must be a payoff though.


almost every sports event you see rolex banners ?

horses (polo, dressage, jumping)
golf
F1 racing
tennis
movie product placing
athletics

etc etc etc
I think without these ad's people would still buy them but less of them as they stop identifying with the brand

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PostPosted: Sat Mar 12, 2016 5:19 am 
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And the marketing expense is tacked onto the retail price of every new watch. Someone is got to pay for all those celebrity endorsements!


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