I think the iwatch could do well if it targets what existing luxury tech watches do but perhaps better, like weather, heart rate/heart attack monitor, emergency signals, altitude, navigation/plotting. I just don't think apple gets it at this point, I bet they focus on texts, NFC, mp3 and maybe heart rate/exercise. as someone said they are an innovation company that stopped innovating. That being said their laptops are very slick.
http://www.macrumors.com/2013/10/15/new ... he-summer/ Here is one of the sources about the burberry hire and how she may be focused on iwatch.