The Breitling Watch Source Forums

I agree with you Driver. There is going to be little point wearing this one to the office and as others here who are in search & rescue/pilots roles etc have pointed out, that it might be deliberate by Brietling. It sounds like a good thing to me though.

I know this one is much loved by Lingaholics, but 99% will never use the emergency feature. We can all admire the wonders of this one and support Breitling with a show of admiration, but it’s hard to get around the real issue. Who really needs the functions? Not me. I have enough trouble with my iphone!

I think for me, it’s either wearing an oversized watch to the office or strapping on a big hat with words and chaser lights saying ‘Look at Me’ rite large. Either way, I will get the same reaction, but the hat will cost me a lot less. However, if I were a pilot, I would find this watch highly desirable.

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Jim

"You have Control".

It's certainly a larger demographic than the target one...

I was really looking forward to seeing this, IMHO, silly price, silly size. As someone who has spent a lot of time in light aircraft previously i would have this scratched to bits in a week. Has anyone from Breitling actually been in a small plane . Its just too big, could even affect mass and balance LOL.

Love the bezel, hate the dial numbers, size is ridiculous and as for price, well most of us love swiss watches, what else could you get for that cash ?

The price of PLBs etc... has plummeted since the E1 came out, the tech. is much more common place these days, how come the price has trebled ?

Stick with my E1.

I like it. As much as I'd like to say its too expensive it really isn't compared to the market now.

I want one so bad I would sell my other two to get one. But... the price has got to get in the $10k USD range. I'll come to my senses if the real price tag stays in at over $15k on bracelet in a few years.
I think any second hand E2's will be a hot commodity.

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Chrono Avenger M1, Ti- yellow dial, on Pro II Ti bracelet.
Avenger Code Yellow LE, on Diver Pro II strap, w/arabic dial.

For what it's worth I thought you would like to see the Emergency II on my 6.5" wrist with a comparison shot of the outgoing 43mm Emergency.

It was explained to us at BaselWorld that the size of the Emergency II is as small as it can be given the technology that resides inside.

This has now become a true hard core piece of equipment and not just a wrist watch. I absolutely loved the way the Emergency II looked, except when it was on my wrist .

I do believe the Emergency II will be comfortable on a larger wrist because it has been ergonomically designed.





Comparison shot of current discontinued model on my wrist.



Also, here are a couple of shots I took of the Emergency II on its charging station. We were told that the battery will need to be charged once every 2 months, or so.

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Forum Representative for Andrew Michaels Jewellers, UK

Please visit my Watch Blog at http://www.AndrewMichaels.co.uk

******Our new Pre-owned watch site www.amjwatches.co.uk is now live*****

It looks like a kid who took his dads watch.

Sent from my XT907 using Tapatalk 2

Have to agree. Even sitting that low on the wrist it is ridiculously big.

I have to agree.

I totally understand the size is primarily down to the electronics inside, but the result of that is that I really think this piece will struggle to find a market.

Yes it's superb looking in isolation, but the size will preclude 99% of "casual" (i.e. not professional pilot) buyers IMO. And those who are professional pilots will still have to have a fair amount of "spare cash" burning a hole in their pocket to even start to justify it.

Personally I think more than a few will weigh up the pros and cons of the E2 (at £12,000) vs something tool and practical like a G-Shock (circa £100) coupled with a separate emergency locator beacon at (and I'm guessing) circa £200.

£300 vs £12,000..... Hmmmmmm.

Even a new Breitling Aerospace at £4,000 (and infinitely more wearable), plus a separate locator beacon is less than half the price of the E2. Plus I've heard more than one pilot say it is too large and will be beaten to hell after a couple of months in the cockpit anyway.

Still...... I guess we'll see how popular it is when it's released for general sale....

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Driver8

Site Moderator

Personally I think I have to give credit to Breitling for their efforts in trying to come out with an updated and more advanced Emergency model.
There is no doubt in my mind that no corners were cut in efforts to make all components as small as possible without adding even further cost burdens.
The main size killer as I understand it is to some extent the electronics involed and mostly the battery needed to power them and ensuring that they are functioning and alive when (hopefully never) needed in emergency situations. For that we also need to give them credit. The last thing you would want having forked out $15+ K is to be confronted with a flat battery indicator in a situation that the watch was designed for.
All of these efforts no doubt resulted in significant development costs.
The end result unfortunately is an expensive compromise between the desire to make a technological statement and coming out with a functional and marketable product.
Sadly though, I think it is going to be very difficult for Breitling to recover their sunken development and yet to come marketing costs which ultimately will lead to further price increases in other more popular models in their product portfolio.
As such, I am not too convinced that pushing ahead with this product was such a good idea in the end from a business sense perspective. On the other hand probably money much better spent like this than on some of the brand ambassadors we have seen lately. And who knows, a few might even get sold!

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"It is just a matter of time!"

Oh gee thanks.

I felt bad enough about it not fitting me before.......

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Forum Representative for Andrew Michaels Jewellers, UK

Please visit my Watch Blog at http://www.AndrewMichaels.co.uk

******Our new Pre-owned watch site www.amjwatches.co.uk is now live*****

I totally hear what everyone is saying but "There's no such thing as bad publicity".

Just imagine the "Breitling" talk that this one model has generated.

We already have two orders for the black dial version.

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Forum Representative for Andrew Michaels Jewellers, UK

Please visit my Watch Blog at http://www.AndrewMichaels.co.uk

******Our new Pre-owned watch site www.amjwatches.co.uk is now live*****

Don't get me wrong Ricardo - I really genuinely hope it's a huge success for Breitling. Afterall it's the most pure "instrument for professionals" that Breitling have made in years, and there is no doubt at all that they've not cut any corners in terms of include both transmitters. Plus (as I've maintained since I first saw it), I think it's a really damn fine looking model.

I just really hope the huge size and even "huger" price tag don't make it a non-starter from the off.

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Driver8

Site Moderator

I am really glad to hear (or read) this and I hope many more will come.
As I said "And who knows, a few might even get sold!" and I hope many more will do.
Despite of what has been said I still like this brand and I would like to see their continued success together with all the ADs that stood by them over the years through good and bad times.

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"It is just a matter of time!"

Very well said.