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| 5% Price Increase for IWC https://breitlingsource.com/phpBB2/viewtopic.php?f=6&t=55297 |
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| Author: | jnelson3097 [ Thu Sep 04, 2014 6:35 pm ] |
| Post subject: | 5% Price Increase for IWC |
IWC will raise prices 5% on October 1st across the board on all watches. |
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| Author: | dinobaggio [ Thu Sep 04, 2014 10:45 pm ] |
| Post subject: | Re: 5% Price Increase for IWC |
Well it's good to see George Kern living up to his spiel http://www.youtube.com/watch?v=IOGlRNrdHQs First few minutes are quite interesting!!! |
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| Author: | Dracha [ Fri Sep 05, 2014 12:07 am ] |
| Post subject: | Re: 5% Price Increase for IWC |
So recap , -: we're a very small target audience of 500k people -: we're buying into a made up dream / fantasy, wearing something that makes us feel we're part of something special -: the dream and emotion that goes with that costs us approx 75% of the price of the product -: we're parting with our €/$/£/¥ way too easily That fits Interesting that this was made public , even though it states 'highly confidential' on the presentation 
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| Author: | Roffensian [ Fri Sep 05, 2014 4:34 am ] |
| Post subject: | Re: 5% Price Increase for IWC |
Well I think that we all knew all of that anyway, it's just not something that companies usually admit. |
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| Author: | jnelson3097 [ Fri Sep 05, 2014 6:26 am ] |
| Post subject: | Re: 5% Price Increase for IWC |
It's going to be vary by model and won't just be 5% on each watch. For example, the 5001-07 is going from $12,400 to $13,600 while the Portofino 8 day is going from $10,800 to $11,100. |
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| Author: | P51 [ Sat Sep 06, 2014 10:42 pm ] |
| Post subject: | Re: 5% Price Increase for IWC |
The question that comes to mind is; will their client base get it? Definitely! |
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