The Breitling Watch Source Forums

IWC will raise prices 5% on October 1st across the board on all watches.

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Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

Well it's good to see George Kern living up to his spiel

http://www.youtube.com/watch?v=IOGlRNrdHQs

First few minutes are quite interesting!!!

So recap ,

-: we're a very small target audience of 500k people
-: we're buying into a made up dream / fantasy, wearing something that makes us feel we're part of something special
-: the dream and emotion that goes with that costs us approx 75% of the price of the product
-: we're parting with our €/$/£/¥ way too easily

That fits

Interesting that this was made public , even though it states 'highly confidential' on the presentation

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"I spent most of my money on Booze, Breitling and Boats. The rest I wasted" - mostly Elmore Leonard

Well I think that we all knew all of that anyway, it's just not something that companies usually admit.

It's going to be vary by model and won't just be 5% on each watch. For example, the 5001-07 is going from $12,400 to $13,600 while the Portofino 8 day is going from $10,800 to $11,100.

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Justin
Please contact me via PM for the contact details for Govberg Jewelers
Govberg is an AD for over 50 fine Swiss and German watch brands.
Visit them on the web at http://www.govbergwatches.com or call 800-528-8463

The question that comes to mind is; will their client base get it? Definitely!

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Jim

"You have Control".