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PostPosted: Mon Dec 03, 2018 7:47 pm 
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King of Ling
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jnelson3097 wrote:
superpop wrote:
I think what most people are saying is that Rolex, like many other manufacturers, is making a mass produced product in the sense that the watches they make are not a limited run and then they stop, or even a numbered run. They could make BLRO's for 10 more years if demand was there. That is why there is all the bubble hype. These are modern mass produced fashion jewelry with a great marketing team. Keep in mind, the fanatics on this board represent a fraction of the Rolex buyers out there, and the bulk of the buyers are like sheep that will flock to the next "look at me" item in vogue in 12 months. What is disappointing is that Rolex is letting this hype ruin the buying experience for folks that want to have the true AD experience and turning off folks that may want to buy their first Rolex. This will punish the brand in the future.


I'm borrowing your quote from TRF, but I doubt this will ever do anything to damage Rolex in the future. I'd also argue against calling them fashion jewelry. This isn't a Michael Kors, Gucci, or Armani watch. While there are quite a few people on TRF, there are still tons of people out there who have no issue getting these watches and don't go on watch forums.


Yes they’re definitely not Michael kors, Gucci or Armani.

There is a cult like following for the Rolex pieces. I do however find it strange that the date just is probably their number one selling piece yet one could walk into any Rolex dealer and buy one that day. You would think the sub C and GMT C would be similar but for whatever reason it’s not.

I was able to get a BLNR 2 years after it’s release and I believe I waited roughly 4-5 months.


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PostPosted: Fri Dec 07, 2018 9:27 am 
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When I started considering watches as a hobby (collecting a few), I always thought of Rolex as a top watch brand. My parents talked about how iconic it was and how you got a gold Rolex when you retire and all the successful doctors, lawyers and professionals all wear them (association with success). Even the media promotes the distinction of people who where a Rolex to those who do not. Even 007 wore a sport watch in a tuxedo. I will give it to the brand as it’s an reputation institution where it rides on innovation (when “waterproof was as important as today’s 4G data speed is a must have), hold its resale value (who wants to buy something that you will have to sell for less - Ford Fusion vs Toyota Camry); and the person’s Ego (getting something your average person can’t). “Well Isn'T That Special“ by Church Lady. This is where I think price and availability comes in the most. When people see a Rolex on the wrist of a man, many times they see someone who can buy an expensive product and build an impression how successful they must be (in this example).

As my maturity grew in age, collecting and watch knowledge, I found quality is as important as what I personally like. So, a year ago I told my partner that I wanted a Rolex Sub’ and I wanted it as a gift. Something to mark the special occasion (thanks mom and dad :wink: ). Well, I did to my spouse the worst thing you can do to them, tell them to go out and get a watch for you. It was a horrible experience. They called Rolex’s ADs in our area and also tried ADs as far as NYC. They normally said the same thing which you hear from ADs all the time. “Well Isn'T That Special.“ I remember once many years ago when I first looked at buying a Rolex that there was this one sales guy who told me that Rolex wasn’t that good of a watch. Forward to today and helping my spouse navigate the AD B.S. to buy a Rolex for me. We walk in to a large AD in our area and there was the same sales guy who now is telling me how great Rolex was and how people come in every day to buy a Sub’ and can’t because they are so in demand and we had to wait xyz months/years. Well, looking at the empty case of Rolex watches and if I made my commission on selling them and having people coming in every day to buy one; I would be mad at the brand since that $150 to $300 or what-every in commission I’m losing. Nevertheless, he tried very hard to get us into a more expensive Rolex (again, how this other model was only going to increase in value although it was something I didn’t want). So I did like all watch collectors do, tried a few smaller ADs and called them up. To my pleasure they had the Sub’ I wanted and not over the SMRP (oh, should I say there was a discount). So I guess I became “special” or “preferred.” We made the arrangement for my partner to get the watch and it was out of my hands.

What I found is that the small AD told me that Rolex holds back on watches to retailers by importance. Sometimes if you’re a larger retailer it’s good to show that you do not have stock to have the impression of how much in demand your products are. A lot more people walk in to Tourneau than Billy-Bob jewelry store who sells Rolex. SMRP has a lot to do with it too. If you have people buying at full price, then you send more watches to those retailers. As long as you can keep up the exclusivities.

An the over-all fear of fakes, the average person (including my partner) do not know a watch beyond the name and its looks. Buying a used Rolex normally comes with anxiety (buying a real one, has the parts been replace, damaged, did I pay too much and so on..). And the same can be said for grey market watches being sold. Just wait until someone imports that Chinese version of the Range Rover Evoque over here!

It’s a watch, good watch but a watch.
Ego booster, or not…


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